Ad Study – Group Tour magazine

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What’ the ROI?

Justify your spending with the Signet Ad Study®.

Twice a year, Group Tour magazine plays host to Ad Study®, a print ad effectiveness study performed by independent research firm, Signet Research.

Studies are performed on May and September issues.

Twice a year, Group Tour magazine plays host to Ad Study®, a print ad effectiveness study performed by independent research firm, Signet Research.

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Want to Participate?

Participation in Ad Study® will give you the percentage
of tour planners who …

  • saw your ad.
  • read your ad.
  • took action or will take action based on your ad.

You’ll also receive “verbatim comments” directly from Group Tour magazine tour planners.

Want more? We’ll even ask the tour planners if they want to hear directly from you. You’ll get their name, company, address, phone number and email address. Those type of leads are hard to top.

Group Tour magazine is the only group travel publication committed to providing you this sort of in-depth data about your ad and the Group Tour magazine audience.

Get more with Group Tour.

Contact your Media Consultant or call 800-767-3489 today to learn how you can participate in the Signet Ad Study®.

Don’t know who your Media Consultant is? Click here to find out.