Audience Profile – Student Group Tour

Be seen in the publication that reaches 10x more tour operators than any other student group publication.


Here's our breakdown:

audience breakdown


Educators 25,768

Tour Operators 2,870

Homeschoolers 740

Travel Agents 1,000

Group Leaders 822

What makes Student Group Tour great for educators and tour operators?


Excellent Planning Tool

With editorial independence; nearly every region is included in each issue!


Advertiser Benefits

We make it easy for planners to connect with suppliers through our web profiles and reader service card program.


Great Timing

Student Group Tour publishes 3x a year during key planning times, providing planners and educators with information when they need it!


Editorial Independence

Student Group Tour can write about any destination of interest, even if it’s not a typical “Top 10” destination.

We've got you covered.

Student Group Tour Editorial Coverage Map


Editorial Coverage Map of Closest Competitor


Student Group Tour published 160 articles on 41 U.S. states and 28 articles on 8 Canadian provinces in the last 12 months. Student Group Tour is read by more tour operators than any other student travel publication.


Last year, our closest competitor published 71 articles on 22 U.S. states and 23 articles on 6 Canadian provinces.

Students are traveling more than you think. Student Group Tour has you covered.


Student groups traveling domestically plan at least 4.5 months in advance.

*Based on 2016 Student & Youth Travel Digest Report


The total market value of student travel in the U.S. was estimated to be at least $5.6 billion in 2016.*

student Icon

The average group size is between 52 and 62 students.*