Audience Profile – Group Tour magazine

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TOUR OPERATORS / 9,629

GROUP LEADERS / 3,145

GROUP TRAVEL AGENTS / 2,066

BANK CLUBS / 360

* Based on distribution of November 2017 Group Tour magazine.

 

 

DECISION
MAKERS

 

BUYING POWER

92% of Group Tour magazine readers decide where to go, where to stay and where to eat according to Signet Research Inc.

 

 

BUYING
MEMBERS

Group Tour magazine is sent to all buying members of ABA, NTA and OMCA.

buying-members

AGE GROUPS

Our readers plan for travelers who are:

Age-Groups

YEARS OF EXPERIENCE

Experience and novice alike use Group Tour magazine to plan group trips.

Years-of-Experience

TOTAL DISTRIBUTION

15,200 copies
distributed to buyers

1.5
pass-along rate

22,500
copies read by buyers

TYPES OF TRIPS PLANNED

Readers plan:
1. Cultural tours
2. Trips to festivals
3. Adventure tours
4. Shopping trips
5. Culinary tours

AVERAGE COST PER TRIP

Average-Cost-Per-Trip

TRIPS PLANNED PER YEAR

14   Tour Operators
5     Group Leaders
10   Travel Agents
9      Bank Clubs

TOTAL TRIPS

 

270,000

trips are planned by Group Tour magazine readers annually. (22,500 x 12 trips/year)

WHERE TRIPS ARE BEING PLANNED

46%

 of readers actively plan trips to Canada.

95%

of readers actively plan trips to the U.S.

Average-Nights-Per-Trip_beds