Planner Engagement – Group Tour magazine

DOES ANYBODY ACTUALLY READ PRINT MAGAZINES ANYMORE?

Group Tour magazine has more than double the regular readership than our next closest competitor.

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79%

of planners read Group Tour magazine regularly.

WHAT DOES "READ" REALLY MEAN?

Readers report spending an average of 1 hour and 14 minutes with each issue.

SO THEY READ IT, WHAT THEN?

When was the last time someone told you how helpful an ad was?

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64%

of the time, readers take action after seeing an ad in Group Tour magazine.

Industry standard is 50%

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63%

is the average recall for ads seen in Group Tour magazine.

Industry standard is 50%

58%

is the average recall for ads read in Group Tour magazine.

Industry standard is 39%

ARE ALL AUDIENCES CREATED EQUAL?

30% of Group Tour readers do not receive any other group travel publication addressed directly them. And remember, we have more tour operators in our audience than anyone else.

*Industry standard is 10-20%

unique-readership

DECISION MAKERS

Group Tour magazine readers make and influence decisions when it comes to:

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