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Our audience plans more than 200,000 annual trips.

 

 

Audience Details

 

 

DECISION
MAKERS

 

BUYING POWER

92% of Group Tour magazine readers decide where to go, where to stay and where to eat according to Signet Research Inc.

Here's the breakdown:

TOUR OPERATORS / 7,705

GROUP LEADERS / 1,552

GROUP TRAVEL AGENTS / 2,849

BANK CLUBS / 444

 

* Based on the distribution of September 2020 Group Tour magazine.

OverallReach

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TOTAL DISTRIBUTION

12,500 copies
distributed to buyers

1.5
pass-along rate

18,750
copies read by buyers

TYPES OF TRIPS PLANNED

Readers plan:
1. Cultural tours
2. Trips to festivals
3. Adventure tours
4. Shopping trips
5. Culinary tours
6.Religious tours
7. Historical tours
8. Military tours
9. Cruises
10. Literature tours
11. Gaming trips
12. Haunted tours