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Our audience plans more than 200,000 annual trips.

 

 

Audience Details

 

 

DECISION
MAKERS

 

BUYING POWER

92% of Group Tour magazine readers decide where to go, where to stay and where to eat according to Signet Research Inc.

Here's the breakdown:

TOUR OPERATORS / 9,504

GROUP LEADERS / 1,934

GROUP TRAVEL AGENTS / 3,244

BANK CLUBS / 516

 

* Based on the distribution of September 2020 Group Tour magazine.

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TOTAL DISTRIBUTION

15,200 copies
distributed to buyers

1.5
pass-along rate

22,500
copies read by buyers

TYPES OF TRIPS PLANNED

Readers plan:
1. Cultural tours
2. Trips to festivals
3. Adventure tours
4. Shopping trips
5. Culinary tours
6.Religious tours
7. Historical tours
8. Military tours
9. Cruises
10. Literature tours