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Be part of the over the 200,000 annual trips our audience members are planning.

 

 

Audience Details

 

 

DECISION
MAKERS

 

BUYING POWER

92% of Group Tour magazine readers decide where to go, where to stay and where to eat according to Signet Research Inc.

Here's the breakdown:

TOUR OPERATORS / 9,629

GROUP LEADERS / 3,145

GROUP TRAVEL AGENTS / 2,066

BANK CLUBS / 360

 

* Based on the distribution of November 2017 Group Tour magazine.

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TOTAL DISTRIBUTION

15,800 copies
distributed to buyers

1.5
pass-along rate

22,500
copies read by buyers

TYPES OF TRIPS PLANNED

Readers plan:
1. Cultural tours
2. Trips to festivals
3. Adventure tours
4. Shopping trips
5. Culinary tours